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Open For Business

Gerbz LLC is a transparent lifestyle business incubator. We're sharing what we learn as we validate our process for evaluating and transforming ideas into successful businesses.

Our Mission

Endless Assumptions

Armed with an idea for a new business, it’s easy to get excited about the potential. The reality is, your idea is probably built on a shaky foundation of assumptions that we need to validate before investing too much time/money. Our weapons for validating assumptions include research, customer development and experimentation.

As part of my marketing plan I began listing as many assumptions as possible and prioritizing them. In the Lean Startup world, assumptions at the top of the list are known as “Leap of Faith” assumptions because the fate of the venture rests on them. As emotionally taxing as it is, we’ll tackle the assumptions at the top of the list first.

My list of assumptions looks something like this:

  1. There is a large group of traders struggling to make consistent money in the stock market
  2. Traders who struggle do not have clear goals
  3. Traders who struggle do not have tools for tracking their progress
  4. There is a group of people (large enough to build a business on) suffering from the problem I’m solving
  5. My target customers are stock traders struggling to make consistent money in the market
  6. I can reach my target customers using online marketing/advertising
  7. An eBook can be used as a foundational tool for telling my story and building a list of prospects
  8. My eBook is interesting enough to drive sales of my product
  9. The price of my product leaves room for customer acquisition costs and profits
  10. The features of my product make it desirable
  11. The price of my product is reasonable

Armed with these assumptions I can build an MVP (Minimum Viable Product) with the goal of validating as many of these assumptions as possible in the shortest amount of time/money.