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Open For Business

Gerbz LLC is a transparent lifestyle business incubator. We're sharing what we learn as we validate our process for evaluating and transforming ideas into successful businesses.

Our Mission

Structure Of A Great Pitch

Here’s an example of our Mad Libs strategy for structuring a great pitch. It incorporates the product, customer, and unique value proposition all into on simple sentence. The format is:

   Company/Product Name     helps    Target Customer       Solve This Problem     by    The Secret Sauce   

For our new product, our pitch looks like this:

6PS helps beginner to intermediate traders consistently grow their trading accounts by offering a strategy for setting concrete easily attainable goals and a toolset for focusing on achieving those goals.

One interesting question this exercise created for us was whether to use the term “trader” or “investor” when referencing our target customer. We noted this as something we need to test in our early marketing material.