Here’s an example of our Mad Libs strategy for structuring a great pitch. It incorporates the product, customer, and unique value proposition all into on simple sentence. The format is:
Company/Product Name helps Target Customer Solve This Problem by The Secret Sauce
For our new product, our pitch looks like this:
6PS helps beginner to intermediate traders consistently grow their trading accounts by offering a strategy for setting concrete easily attainable goals and a toolset for focusing on achieving those goals.
One interesting question this exercise created for us was whether to use the term “trader” or “investor” when referencing our target customer. We noted this as something we need to test in our early marketing material.